Watch the "Dove commercial" video under "Readings" on our main course page. Reflect on how this video demonstrates the persuasive power of visual rhetoric.
Visual rhetoric isn't just visual in a sense it can also evoke emotion and it also varies from person to person. This video shows that how you may see something and your opinion on something visually & rhetorically may be completely different from a peer or someone else.
The Dove commercial uses strong visual rhetoric to persuade or show the audience different perceptions of beauty. Using an artist's depiction of portraits of women, the commercial was able to portray that individuals often represent themselves harshly and in a different light than others. I think the commercial was an effective form of visual rhetoric because it used multiple medium images to display it's message.
The video is largely an appeal to pathos, or the audience's emotions. The message of the video along with factors such as the lighthearted music enhance this appeal. The video also uses the words of people like the artist and the people involved to add some logos. The video would not have had the same effect if it were not for the background information that was provided.
The Dove commercial represents the significance of visual rhetoric because in the commercial they attempt to show people that they’re prettier than they think using sketches. The sketches themselves are visual rhetoric because they’re trying to convince these people (persuade them) they’re pretty. However, the commercial itself is also visual rhetoric. The use of the dramatic music, and editing makes the whole thing seem very professionally done. This is attempting to appeal to ethos because people feel like a message is more valid if it’s coming from a reputable source, and reputable sources tend to make more professional content.
The video is about how well some random people describe there own facial features and someone they talked to earlier. Most of the sketches were better coming from a different person describing it. It shows that people are often harsher on themselves then they should be. There is a connection between us and how we describe ourselves and the art we create. Visual Rhetoric is shown to be more than just seeing things but it is also about interpreting them. This video shows the different ways people interpret their face and others'.
The argument that this video is posing, is that people are more critical of themselves than how other people see you. Most people only care about their own flaws while others tend to only look for the good in you. The video is trying to show people to be more confident in themselves. It is demonstrated by people describing themselves to a sketch artist and how other people that they just met describe them to the artist. The pictures that the people described of themselves were noticeably more critical of their personal appearance than others were describing them. The visual rhetoric is shown through how the sketches differ in facial features. The dove commercial achieved their goal of persuading people to be more comfortable in their own skin through the visual aspects of rhetoric.
The Dove commercial uses visual rhetoric to express how people view themselves compared to how others view them. The argument is displayed by the two drawings. The visuals portray how people view themselves more negatively than other people do. When shown how the other person described them, the people realized how differently they viewed themselves and changed their perspectives on their own beauty. The message of the commercial is to appreciate yourself and accept your natural beauty. Visual rhetoric is used to inform and persuade the audience.
The Dove commercial illustrates visual rhetoric because it shows the powerful impact that a simple image can have. After the people in the commercial saw the differences between the two drawings, many of them were emotional. There were no words on the images, however they were able to convey the message that "you are more beautiful than you think”, which is the tagline of the commercial.
The Dove commercial uses visual rhetoric to compare two opinions. The first opinion is how people view themselves, and the second opinion is how others view them. This commercial shows how people are quick to criticize themselves. In each set of pictures, the first sketch always showed an older, sadder, and "uglier" person. However, the second sketch, which was described by a different person, was much prettier and happier. This shows us how we tend to be quick to pick out the flaws in ourselves even when other people think we are pretty. The visual rhetoric in the Dove commercial is to be grateful for our bodies and embrace our natural beauty.
The Dove commercial uses visual rhetoric to portray peoples perceptions of others and themselves. It shows one image resulting from a simple description can really impact someone and they way they think about themselves. The emotions of the people seeing the images compared are transferred and felt by the viewer because it is a simple yet powerful message. It's even more powerful when the last thing the viewer is left with is the phrase "you are more beautiful than you think". This makes people realize how much judgement there is in the world and that everyone should embrace their natural beauty instead of pointing out all the flaws.
This commercial shows how people often see themselves as less attractive as they actually appear to others. The commercial made good use of visual rhetoric to appeal to pathos when it compared pictures people when they describe themselves to pictures when other people describe them. If the commercial didn't use this type of visual rhetoric it wouldn't have had the emotional power that it did to convince people that they are better than they seem.
There are two forms of visual rhetoric in this commercial, there is the rhetoric of the commercial itself and the rhetoric inside the commercial. The rhetoric of the commercial itself is dove appealing to it's audience (primarily women) that they care about not only how you look but how you perceive yourself as well. Dove is trying to get an emotional reaction through the message that is in this commercial. In the commercial, that is what happened in the sketch test, there is a similar effect, but it is directed toward the women that had the sketches drawn of them. It caused an emotional reaction from them. As a whole dove was trying to use these emotional connections to make people fond of their company and therefore, want to buy their product.
By using sketches that show what people think of themselves v.s. how other people see them, dove is attempting to show people that they often do not appear as ugly as other people see them. Dove is using pathos to show that the world sees us better than we are and also uses ethos by having a professional FBI drawer do the sketches. If they didn't have him, it's possible that the artist could have just been a crappy drawer 50% of the time.
This video demonstrates how people interpret the same image in different ways. Peoples perceptions and attitude towards a given subject/ image creates a bias to how they feel about it. This video illustrates how individuals tend to be more critical of themselves than other people tend too. Dove uses pathos in this video to make their audience feel better about themselves. This causes the audience to associate the Dove brand with positive feeling after watching the video.
Visual rhetoric isn't just visual in a sense it can also evoke emotion and it also varies from person to person. This video shows that how you may see something and your opinion on something visually & rhetorically may be completely different from a peer or someone else.
ReplyDeleteThe Dove commercial uses strong visual rhetoric to persuade or show the audience different perceptions of beauty. Using an artist's depiction of portraits of women, the commercial was able to portray that individuals often represent themselves harshly and in a different light than others. I think the commercial was an effective form of visual rhetoric because it used multiple medium images to display it's message.
ReplyDeleteThe video is largely an appeal to pathos, or the audience's emotions. The message of the video along with factors such as the lighthearted music enhance this appeal. The video also uses the words of people like the artist and the people involved to add some logos. The video would not have had the same effect if it were not for the background information that was provided.
ReplyDeleteThe Dove commercial represents the significance of visual rhetoric because in the commercial they attempt to show people that they’re prettier than they think using sketches. The sketches themselves are visual rhetoric because they’re trying to convince these people (persuade them) they’re pretty. However, the commercial itself is also visual rhetoric. The use of the dramatic music, and editing makes the whole thing seem very professionally done. This is attempting to appeal to ethos because people feel like a message is more valid if it’s coming from a reputable source, and reputable sources tend to make more professional content.
ReplyDeleteThe video is about how well some random people describe there own facial features and someone they talked to earlier. Most of the sketches were better coming from a different person describing it. It shows that people are often harsher on themselves then they should be. There is a connection between us and how we describe ourselves and the art we create. Visual Rhetoric is shown to be more than just seeing things but it is also about interpreting them. This video shows the different ways people interpret their face and others'.
ReplyDeleteThe argument that this video is posing, is that people are more critical of themselves than how other people see you. Most people only care about their own flaws while others tend to only look for the good in you. The video is trying to show people to be more confident in themselves. It is demonstrated by people describing themselves to a sketch artist and how other people that they just met describe them to the artist. The pictures that the people described of themselves were noticeably more critical of their personal appearance than others were describing them. The visual rhetoric is shown through how the sketches differ in facial features. The dove commercial achieved their goal of persuading people to be more comfortable in their own skin through the visual aspects of rhetoric.
ReplyDeleteThe Dove commercial uses visual rhetoric to express how people view themselves compared to how others view them. The argument is displayed by the two drawings. The visuals portray how people view themselves more negatively than other people do. When shown how the other person described them, the people realized how differently they viewed themselves and changed their perspectives on their own beauty. The message of the commercial is to appreciate yourself and accept your natural beauty. Visual rhetoric is used to inform and persuade the audience.
ReplyDeleteThe Dove commercial illustrates visual rhetoric because it shows the powerful impact that a simple image can have. After the people in the commercial saw the differences between the two drawings, many of them were emotional. There were no words on the images, however they were able to convey the message that "you are more beautiful than you think”, which is the tagline of the commercial.
ReplyDeleteThe Dove commercial uses visual rhetoric to compare two opinions. The first opinion is how people view themselves, and the second opinion is how others view them. This commercial shows how people are quick to criticize themselves. In each set of pictures, the first sketch always showed an older, sadder, and "uglier" person. However, the second sketch, which was described by a different person, was much prettier and happier. This shows us how we tend to be quick to pick out the flaws in ourselves even when other people think we are pretty. The visual rhetoric in the Dove commercial is to be grateful for our bodies and embrace our natural beauty.
ReplyDeleteThe Dove commercial uses visual rhetoric to portray peoples perceptions of others and themselves. It shows one image resulting from a simple description can really impact someone and they way they think about themselves. The emotions of the people seeing the images compared are transferred and felt by the viewer because it is a simple yet powerful message. It's even more powerful when the last thing the viewer is left with is the phrase "you are more beautiful than you think". This makes people realize how much judgement there is in the world and that everyone should embrace their natural beauty instead of pointing out all the flaws.
ReplyDeleteThis commercial shows how people often see themselves as less attractive as they actually appear to others. The commercial made good use of visual rhetoric to appeal to pathos when it compared pictures people when they describe themselves to pictures when other people describe them. If the commercial didn't use this type of visual rhetoric it wouldn't have had the emotional power that it did to convince people that they are better than they seem.
ReplyDeleteThere are two forms of visual rhetoric in this commercial, there is the rhetoric of the commercial itself and the rhetoric inside the commercial. The rhetoric of the commercial itself is dove appealing to it's audience (primarily women) that they care about not only how you look but how you perceive yourself as well. Dove is trying to get an emotional reaction through the message that is in this commercial. In the commercial, that is what happened in the sketch test, there is a similar effect, but it is directed toward the women that had the sketches drawn of them. It caused an emotional reaction from them. As a whole dove was trying to use these emotional connections to make people fond of their company and therefore, want to buy their product.
ReplyDeleteBy using sketches that show what people think of themselves v.s. how other people see them, dove is attempting to show people that they often do not appear as ugly as other people see them. Dove is using pathos to show that the world sees us better than we are and also uses ethos by having a professional FBI drawer do the sketches. If they didn't have him, it's possible that the artist could have just been a crappy drawer 50% of the time.
ReplyDeleteThis video demonstrates how people interpret the same image in different ways. Peoples perceptions and attitude towards a given subject/ image creates a bias to how they feel about it. This video illustrates how individuals tend to be more critical of themselves than other people tend too. Dove uses pathos in this video to make their audience feel better about themselves. This causes the audience to associate the Dove brand with positive feeling after watching the video.
ReplyDelete