The Budweiser commercial titled "Lost Puppy" stole the hearts of thousands in its 2015 Super Bowl debut. The commercial is focused around a yellow Labrador puppy that has gone missing. His owner, who is also the Clydesdale farmer, is trying to find him but has no luck. However, after playing with the audience's emotions, Budweiser comes through with a happy ending. The Clydesdales save the puppy and return him home to his stressed-out owner! Budweiser's attempt to send the audience into an emotional wreck is easily successful because it uses pathos throughout the whole 60 seconds. The author, who is more than likely a committee of people, uses specific content such as a cute puppy, a sincere tone, a working man, and a happy ending. Without such great theories and designs, the commercial would not be as effective. After watching this commercial, the audience will definitely want to go buy a case of Budweiser.
The commercial I chose for the rhetorical analysis was the Budweiser Lost Dog commercial from the Super Bowl. The author used ethos, pathos, and logos to appeal to the audience. The purpose of this commercial was to convince the audience that Budweiser is the best beer and to persuade them to go buy Budweiser. It was designed to tell a story using visuals accompanied by only music as the audio. The main appeal used to influence the audience was pathos. The relationship between the Budweiser Clydesdales and the farm puppy triggers the audiences' emotions and makes them invested in the story. This commercial is effective when directed towards the proper audience. Elements of the rhetorical situation were used to create a commercial that would persuade the audience.
The commercial I chose to analyze was the Budweiser Clydesdale Brotherhood commercial from the 2013 Super Bowl. The author used pathos as the main rhetorical appeal to showcase the relationship between an owner and his horse through the bittersweet goodbye and heat-warming reunion later on. the purpose of this commercial was to stress the importance of brotherhood and family in this company and appeal to people's emotions by making them believe that the Budweiser company is genuine and hardworking. The relationship between the owner and his horse draws the audience in since no one wants to see someone separated from someone or thing that they love, forcing them to see how the commercial ends. Fortunately, Budweiser pulls through with a happy ending, relieving the audience. The song used during the whole film builds on the emotional aspect of the story, evoking a sad tone one moment and a loving one the next. Therefore, this commercial is relatively effective since it really calls you to watch the whole video and appeals to people's good nature and sense of family and belonging, but may not call the viewer to purchase Budweiser beer right after.
I am analyzing the Budweiser Clydesdale Brotherhood commercial from the 2013 Super Bowl. The author of this commercial is the Budweiser company and commercial department. It is aimed at an audience of people that like beer and horses (maybe even emotional things). The argument of this commercial is basically just to get the Budweiser brand more well-known. Budweiser wants you to see their brand in the store and think of that “adorable commercial with the horse”. The medium of the visual is a digital commercial/advertisement. The genre is similar as is it a beer commercial. I think that the purpose of the advertisement is mostly to have the audience pair the brand “Budweiser” with friendship and bonding. It is not as much to make someone want to drink beer at that time. The tone of the commercial is soft, sweet, and heartwarming. The content of this ad is just digital image and video. The horse and its owner are the key characters and create the story line. The commercial’s design is how the characters were created to portray a bond/connection.
Using rhetorical elements such as medium, audience, and purpose, the Budweiser Clydesdale Brotherhood commercial was able to portray their message. Besides using digital video as a medium, the commercial also used digital music to convey the serious tone of the commercial. The commercial strongly used pathos to appeal to the emotional side of the the audience, presumably those who buy/drink beer regularly. In the commercial, a man raises a Clydesdale horse, sells it to Budweiser, then is reunited with it at a parade. The audience might feel compelled to buy Budweiser after watching this commercial because it portrays that Budweiser not only makes good beer, but that they also are supportive of animals and in particular horses.
The commercial I choose to analyze is the Chanel new nail polish commercial, which called “Shade Parade”. In this short commercial the audiences can see a dazzling and interesting sexy finger dance. When the audiences have seen the symbol France Moulin Rouge performances, they may feel like going back to the last century. The background music is an episode of the “Princess Diary”, the familiar music attracts the audiences and makes them feel easy and comfortable. At the end of the commercial, the classical Chanel logo appears on the stage deepening the impression of the brand. The commercial is effective because it can catch the audience attention and express the brand spirit to the audience, which is an important reason that prompting people to buy the new nail polish.
The commercial I chose to analyze was the Panda cheese commercial by Arab Dairy Co. , specifically the one in the hospital. In this commercial the audience is subject to the appeals of Pathos, Ethos, and Kairos. The visual of the giant panda appearing and terrorizing these poor people because of their lack of appetite for this cheese, the panda can be seen as a figure of authority which is showing that ethos is present. Simply because the commercial is comical and invokes laughter it incorporates Pathos. The commercial being present on YouTube is effective enough for it to be considered to have an element of kairos because it can be viewed by millions everyday. The commercial was effective because it grabs the viewers attention and makes the viewer curious .
The commercial I chose to analyze was the 2015 Budweiser Lost Puppy Commercial revealed during the super. The commercial displays many rhetorical elements, which are used to build ethos, pathos, and logos. The ethos is created by creating an "American Dream" element to it. It connects Budweiser to the ideal "American Dream". The pathos is created by creating a story line following a lost puppy that endears a mighty journey home, evoking many emotions from the audience, leaving them vulnerable to Budweiser's ultimate message. Logos is used by creating a logical link between good friends and drinking Budweiser. This link is created through the Budweiser's ability to connect the main story line of the commercial to their own product.
The commercial promoting “Dark Temptations” produced by Axe Fragrance company uses various appeals to logic, emotion, and authority when constructing its argument. The video consists of a man spraying the antiperspirant on himself and turning into a man made entirely out of chocolate. The rest of the commercial consists of women throwing themselves at the man both literally and figuratively. Many of the scenes include varying degrees of sexual references between the chocolate man and the women. Given the age of the man and women in the commercial, the age range of the intended audience is approximately 15-35 year old men that are attracted to women. The commercial concludes with small amount of text that tells the audience what the name and brand of the fragrance is. The main goal of the commercial is to persuade the audience to act, but the lighthearted and funny tone and content of the commercial make it evident that the commercial is also designed to entertain. The commercial relies heavily on pathos to convince the audience to buy “Dark Temptations”, but supplements the pathos with just enough logos and ethos to make their argument legitimate.
For my commercial we did the Chanel Shade Parade commercial. In the commercial, there are a bunch of fingers dancing, with all different shades of nail polish on them. The author of the video is the marketing team at Chanel, and the audience is women, probably upper class, who use nail polish. The medium is an electronic video with audio, and the genre is a commercial. The purpose of the video is to get you to buy the nail polish. They do this in a number of ways. They use ethos when they make the video look very professional, and they show the brand name at the beginning and the logo at the end. They understand that their brand is very well respected, and so by reminding you at the beginning and end that this is their product, they use the power of their brand name to convince you to buy it. They use logos when they show you the colors of the polish, and how they look on people's fingers. They appeal logically to you by showing you what your nails could look like. Finally, they use pathos when they create the whole happy atmosphere. The whole commercial has happy music and fingers dancing, often an activity done by people who are happy. They try to create a connection between their nail polish and the happy atmosphere around the commercial.
The Chocolate Man commercial by Axe is a great example of commercial that uses comedy to effectively persuade its audience to purchase its product. The commercial shows a man who uses Axe's new line of chocolate scented deodorant and then suddenly becomes completely made of chocolate. The commercial includes some strange and sexual jokes that are intended to grab the audiences attention. The commercial is extremely memorable which might help convince people to purchase the deodorant when they see it on the shelf in stores. The commercial specifically targets a young male audience by showing a young man who suddenly become seen as attractive by many other attractive young women once he uses Axe's deodorant. As a member of the intended audience of this ad, I feel that this ad is a huge success because of memorable it is. There is no possible way to overlook the chocolate scented deodorant if seen in a store.
The Budweiser commercial titled "Lost Puppy" stole the hearts of thousands in its 2015 Super Bowl debut. The commercial is focused around a yellow Labrador puppy that has gone missing. His owner, who is also the Clydesdale farmer, is trying to find him but has no luck. However, after playing with the audience's emotions, Budweiser comes through with a happy ending. The Clydesdales save the puppy and return him home to his stressed-out owner! Budweiser's attempt to send the audience into an emotional wreck is easily successful because it uses pathos throughout the whole 60 seconds. The author, who is more than likely a committee of people, uses specific content such as a cute puppy, a sincere tone, a working man, and a happy ending. Without such great theories and designs, the commercial would not be as effective. After watching this commercial, the audience will definitely want to go buy a case of Budweiser.
ReplyDeleteThe commercial I chose for the rhetorical analysis was the Budweiser Lost Dog commercial from the Super Bowl. The author used ethos, pathos, and logos to appeal to the audience. The purpose of this commercial was to convince the audience that Budweiser is the best beer and to persuade them to go buy Budweiser. It was designed to tell a story using visuals accompanied by only music as the audio. The main appeal used to influence the audience was pathos. The relationship between the Budweiser Clydesdales and the farm puppy triggers the audiences' emotions and makes them invested in the story. This commercial is effective when directed towards the proper audience. Elements of the rhetorical situation were used to create a commercial that would persuade the audience.
ReplyDeleteThe commercial I chose to analyze was the Budweiser Clydesdale Brotherhood commercial from the 2013 Super Bowl. The author used pathos as the main rhetorical appeal to showcase the relationship between an owner and his horse through the bittersweet goodbye and heat-warming reunion later on. the purpose of this commercial was to stress the importance of brotherhood and family in this company and appeal to people's emotions by making them believe that the Budweiser company is genuine and hardworking. The relationship between the owner and his horse draws the audience in since no one wants to see someone separated from someone or thing that they love, forcing them to see how the commercial ends. Fortunately, Budweiser pulls through with a happy ending, relieving the audience. The song used during the whole film builds on the emotional aspect of the story, evoking a sad tone one moment and a loving one the next. Therefore, this commercial is relatively effective since it really calls you to watch the whole video and appeals to people's good nature and sense of family and belonging, but may not call the viewer to purchase Budweiser beer right after.
ReplyDeleteI am analyzing the Budweiser Clydesdale Brotherhood commercial from the 2013 Super Bowl. The author of this commercial is the Budweiser company and commercial department. It is aimed at an audience of people that like beer and horses (maybe even emotional things). The argument of this commercial is basically just to get the Budweiser brand more well-known. Budweiser wants you to see their brand in the store and think of that “adorable commercial with the horse”. The medium of the visual is a digital commercial/advertisement. The genre is similar as is it a beer commercial. I think that the purpose of the advertisement is mostly to have the audience pair the brand “Budweiser” with friendship and bonding. It is not as much to make someone want to drink beer at that time. The tone of the commercial is soft, sweet, and heartwarming. The content of this ad is just digital image and video. The horse and its owner are the key characters and create the story line. The commercial’s design is how the characters were created to portray a bond/connection.
ReplyDeleteUsing rhetorical elements such as medium, audience, and purpose, the Budweiser Clydesdale Brotherhood commercial was able to portray their message. Besides using digital video as a medium, the commercial also used digital music to convey the serious tone of the commercial. The commercial strongly used pathos to appeal to the emotional side of the the audience, presumably those who buy/drink beer regularly. In the commercial, a man raises a Clydesdale horse, sells it to Budweiser, then is reunited with it at a parade. The audience might feel compelled to buy Budweiser after watching this commercial because it portrays that Budweiser not only makes good beer, but that they also are supportive of animals and in particular horses.
ReplyDeleteThe commercial I choose to analyze is the Chanel new nail polish commercial, which called “Shade Parade”. In this short commercial the audiences can see a dazzling and interesting sexy finger dance. When the audiences have seen the symbol France Moulin Rouge performances, they may feel like going back to the last century. The background music is an episode of the “Princess Diary”, the familiar music attracts the audiences and makes them feel easy and comfortable. At the end of the commercial, the classical Chanel logo appears on the stage deepening the impression of the brand. The commercial is effective because it can catch the audience attention and express the brand spirit to the audience, which is an important reason that prompting people to buy the new nail polish.
ReplyDeleteThe commercial I chose to analyze was the Panda cheese commercial by Arab Dairy Co. , specifically the one in the hospital. In this commercial the audience is subject to the appeals of Pathos, Ethos, and Kairos. The visual of the giant panda appearing and terrorizing these poor people because of their lack of appetite for this cheese, the panda can be seen as a figure of authority which is showing that ethos is present. Simply because the commercial is comical and invokes laughter it incorporates Pathos. The commercial being present on YouTube is effective enough for it to be considered to have an element of kairos because it can be viewed by millions everyday. The commercial was effective because it grabs the viewers attention and makes the viewer curious .
ReplyDeleteThe commercial I chose to analyze was the 2015 Budweiser Lost Puppy Commercial revealed during the super. The commercial displays many rhetorical elements, which are used to build ethos, pathos, and logos. The ethos is created by creating an "American Dream" element to it. It connects Budweiser to the ideal "American Dream". The pathos is created by creating a story line following a lost puppy that endears a mighty journey home, evoking many emotions from the audience, leaving them vulnerable to Budweiser's ultimate message. Logos is used by creating a logical link between good friends and drinking Budweiser. This link is created through the Budweiser's ability to connect the main story line of the commercial to their own product.
ReplyDeleteThe commercial promoting “Dark Temptations” produced by Axe Fragrance company uses various appeals to logic, emotion, and authority when constructing its argument. The video consists of a man spraying the antiperspirant on himself and turning into a man made entirely out of chocolate. The rest of the commercial consists of women throwing themselves at the man both literally and figuratively. Many of the scenes include varying degrees of sexual references between the chocolate man and the women. Given the age of the man and women in the commercial, the age range of the intended audience is approximately 15-35 year old men that are attracted to women. The commercial concludes with small amount of text that tells the audience what the name and brand of the fragrance is. The main goal of the commercial is to persuade the audience to act, but the lighthearted and funny tone and content of the commercial make it evident that the commercial is also designed to entertain. The commercial relies heavily on pathos to convince the audience to buy “Dark Temptations”, but supplements the pathos with just enough logos and ethos to make their argument legitimate.
ReplyDeleteFor my commercial we did the Chanel Shade Parade commercial. In the commercial, there are a bunch of fingers dancing, with all different shades of nail polish on them. The author of the video is the marketing team at Chanel, and the audience is women, probably upper class, who use nail polish. The medium is an electronic video with audio, and the genre is a commercial. The purpose of the video is to get you to buy the nail polish. They do this in a number of ways. They use ethos when they make the video look very professional, and they show the brand name at the beginning and the logo at the end. They understand that their brand is very well respected, and so by reminding you at the beginning and end that this is their product, they use the power of their brand name to convince you to buy it. They use logos when they show you the colors of the polish, and how they look on people's fingers. They appeal logically to you by showing you what your nails could look like. Finally, they use pathos when they create the whole happy atmosphere. The whole commercial has happy music and fingers dancing, often an activity done by people who are happy. They try to create a connection between their nail polish and the happy atmosphere around the commercial.
ReplyDeleteThe Chocolate Man commercial by Axe is a great example of commercial that uses comedy to effectively persuade its audience to purchase its product. The commercial shows a man who uses Axe's new line of chocolate scented deodorant and then suddenly becomes completely made of chocolate. The commercial includes some strange and sexual jokes that are intended to grab the audiences attention. The commercial is extremely memorable which might help convince people to purchase the deodorant when they see it on the shelf in stores. The commercial specifically targets a young male audience by showing a young man who suddenly become seen as attractive by many other attractive young women once he uses Axe's deodorant. As a member of the intended audience of this ad, I feel that this ad is a huge success because of memorable it is. There is no possible way to overlook the chocolate scented deodorant if seen in a store.
ReplyDelete